10 eCommerce Tips for New Business Owners

Congratulations on becoming a store owner. Building your own business is a fun experience that pays off – literally. Being a new entrepreneur is exciting because everything is new. However, sometimes, new entrepreneurs get a little too excited about the wrong things.

Ecommerce Tips (#1): Experiment like your business depends on it.

To really succeed, you’re going to need to experiment a lot. You’ll need to create ads for different products. Test different copy, formats, and images. Experimenting with ads is what will eventually bring in customers and drive sales. Once you’ve created profitable ads you can start experimenting on your website. Many people focus on improving their website first. However, you don’t know how customers are responding to certain features if you don’t have any yet. Avoid making assumptions about your customers. Be open to being wrong about what really works – you won’t know the truth until you look at the data.

Ecommerce Tips (#2): Don’t pocket the profits just yet.

It can be tempting to keep any profit you make. However, if you want your business to grow, you’ll need to reinvest money into your business. Money makes money. Instead, of making a purchase to buy new equipment, spend your profit on advertising. You’ll probably want to create several $5 ads at first to see which product people respond to best. However, once you’ve found your winning product, you’ll need to spend a lot more than $5 to make the kind of money people dream of.

Ecommerce Tips (#3): Commit to a schedule for consistency.

When starting a new ecommerce store, you’ll want to follow a consistent schedule so that your customers can know when to check back. For example, if you add new products each week, you should do it on the same day of the week so people check back on your website on that day every week. If you commit to a blog, adding posts on the same days will encourage people to keep checking back. As soon as you become inconsistent, you start to lose your customer loyalty.

Ecommerce Tips (#4): Build out your channels from day one.

As soon as you’ve bought your store domain name, start building out an audience. You might start with posts on social media to grow a fanbase so that when you launch you have an audience ready to buy. Once your store is launched, you’ll want to start collecting email addresses and building referral traffic. By doing this from day one, you’ll grow your customer base faster. By focusing on building out your social media, email list and referral traffic, you’ll likely need to spend less on ads over the long-term. You’ll be able to promote your content to your audience through your own channels.

Ecommerce Tips (#5): Start building relationships with relevant influencers.

It takes a few months to find the best influencers to promote your products and even then it’s not guaranteed. From personal experience, I found a great influencer to promote my products and less than six months later they had been doing so many sponsored posts that they were no longer effective. Finding a great influencer is a lot harder than it looks. Sometimes an influencer has a high price but it doesn’t convert to sales. 

Ecommerce Tips (#6): Make sure customers have access to relevant information.

When starting an ecommerce store you’ll want to make sure your customers have access to everything they need to make an informed purchase. You’ll want to include shipping and return information so that customers are aware of the policies before their purchase. You’ll always want to make sure you have a visible contact page so that customers can easily contact you should an issue or question arise.

Ecommerce Tips (#7): Put thought into your copy.

Many store owners make the mistake of not adding copy when importing products in their store. The bullet points listed are there to give you product details yet don’t help convert sales on their own. Writing a description about the product and selecting the most valuable bullet points will better help you achieve more sales. People often read the copy if they’re on the fence for a product. By writing a short paragraph detailing how the product benefits your customer, mentions features while also explaining how to use the product you’ll be better able to persuade your browser into purchase. For example, if you sell dresses on your store you might mention how great they’ll look at their next event, you might mention how the fabric showcases their figure and recommend shoe colors or jewelry looks that would best complement the dress.

Ecommerce Tips (#8): Make your website visually appealing.

Your entire website should be very visually appealing. Product pages should have multiple product images showcasing different angles and uses. Your homepage should have an attention grabbing banner image that allows the customer to picture themselves with the product. Even your blog posts should be very visual. You should have several images, gifs and maybe even a video in each post to separate bodies of text.

Ecommerce Tips (#9): Find an ecommerce brand to look up to.

When starting out it’s important to seek a mentor. However, sometimes having access to successful ecommerce mentor can be hard. People don’t necessarily want to share their niches, ad templates and answer questions that can be easily Googled. You can join communities to seek advice on occasion. However, the most effective way to succeed is to find an ecommerce brand you aspire to be like and model your brand after them. For example, if you want to be a customer-centric business you might model your store after Disney. If you want to master the art of branding you might model your business after Dollar Shave Club. If you want to create a mega marketplace you might model your store after Amazon. You don’t need to copy their niches or style to succeed, you just need to find the patterns you love about a particular online store and apply them.

Ecommerce Tips (#10): Get feedback on your store.

When you launch your new store, it’s important to get feedback on it. The biggest mistake I see entrepreneurs making with this is that they seek feedback from other entrepreneurs in public communities. The problem with this is that you’re sharing your niche and products with your competitors. While an entrepreneur can give you great insight, you don’t want to rely on feedback from people who might actually be competing with you. Never reveal your niche to another entrepreneur. You can always reach out to Shopify support to get a store review.

How SaaSend Can help?

SaaSend can help online shop owners by handling their logistics needs once and for all so they can focus on developing their business. SaaSend helps online shops find the best, safest, most cost effective route for their parcels, and also takes care of any warehouse, packaging, tracking and even insurance need they have by partnering with top international and local service providers.

nd focus on the content. This is a big mistake because content is not the only important part of an online store. Good content attracts more customers and increases the chances of conversion. However, when you don’t have enough information about the market you work in, good content doesn’t matter much.

Many online store owners make the mistake of thinking that they can just launch their store and wait for customers to come. They don’t do enough research on the market and competition, and they don’t spend time creating content for their store.

This is why it’s important to be patient and put in enough time researching the market before launching a new online store. It’s also important to create content for your store, so that you can start generating traffic with SEO right away.

Online shopping is a booming industry. With the rise of e-commerce, more and more people are turning to the internet to buy their products. However, there are many mistakes that can be made when launching an online shop.

Most important one is that you should not be impatient and try to rush things at the expense of quality. Market research is necessary before starting your business and it will help you understand what your target audience wants and needs.

Secondly, you need to have enough content on your website – this means that you will have to invest time in coming up with articles for your blog or social media channels as well as designing a content strategy for your website. It is also important that you deliver on time, as customers will not wait if they see no progress from your side.

Finally, it is crucial that you stay tight on schedule – if there are delays then customers will lose interest and move onto another website which has a better reputation for delivering products on time.

Online shop owners are often impatient when it comes to the market research. They want to open their online store as soon as possible and start selling without having done any research.

There are many mistakes that can be made by an online shop owner. The most common one is not doing enough research on the market before launching the store. This will lead to a lot of wasted time and money.

It’s also important for online shop owners to have content ready for their audience, this is crucial for delivering value to customers on-time with a tight schedule.

Online shop owners have a lot of challenges to deal with. Especially when it comes to marketing and content. One of the most common mistakes that they make is being impatient and not doing enough research before starting their business. They also fail to deliver on time, which is a big no-no for any online store.

Another common mistake that online shop owners make is not making good relationships and deals with other brands. Valuable business partnerships can help owners a lot when it comes to growing a newborn online shop.

How SaaSend Can help:

SaaSend can help online shop owners by handling their logistics needs once and for all so they can focus on developing their business. SaaSend helps online shops find the best, safest, most cost effective route for their parcels, and also takes care of any warehouse, packaging, tracking and even insurance need they have by partnering with top international and local service providers.